Targeting

Our retargeting and audience targeting solutions can help drive traffic, increase conversions, and build your brand.

Optimize your marketing spend by serving targeted advertisements to people who have previously engaged with you online, whether they opened an email, visited your website, engaged with you on social media, searched for relevant keywords or simply signed up for email updates.

Proprietary technology makes Media Lives the most scalable retargeting solution. 

Our scalable infrastructure processes billions of search inquiries monthly from multiple search entities. These data sources include search engines, vertical sites, e-commerce sites, and shopping comparison sites. With access to some of the largest sources of search data, Media Lives’s retargeting platform extrapolates hundreds of data elements that signal consumer interest and intent.

retargeting

Contextual Targeting

A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. The advertisements may be displayed on the webpage or as pop-up ads. For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user’s query.

Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing. For example, if you are visiting a website concerning travelling in Europe and see that an ad pops up offering a special price on a flight to Italy, that’s contextual advertising. Contextual advertising is also called “In-Text” advertising or “In-Context” technology.

Geo Targeting

Geo Targeting uses the IP address of the visitor to determine their actual location and then serves a relevant advertisement by locality. ie, so if you are from San Francisco, you’ll see an advertisement relevant to San Francisco, California or the USA depending on the campaign and advertiser.

Every advertising campaign on Media Lives Ads uses some sort of Geo Targeting to ensure that visitors are served not only a specific ad, but a geographically correct advertisement. This ensures that your advertisement is only being viewed by the people who are most likely to become customers and maximizes advertising effectiveness, providing a higher return on your investment.

Geo Targeting is an effective way to capture potential customers and get the most out of your budget.

Behavioral Targeting

Behavioral Targeting is used to target visitors based upon their online behavior, such as category and product navigation, search keywords, and data entries in forms. This information is often ignored on websites today, yet can be highly predictive to drive offers and other content to website visitors.  Adding other customer information about the visitor, such as products owned, propensity, or customer segment, can enable an even more personalized experience.

With Behavioral Targeting, an online visitor profile is created that includes the visitor’s current and past behavior. This profile may be used for segment targeting using rules or automated predictive campaigns.

Segmentation Targeting

Media Lives Ads serves tens of billions of ads per month and we’re continually optimizing campaigns so we believe we know a lot about our audience. We know what campaigns work on particular sites and how to get the best results for a particular client. As such we’ve developed Segmentation Targeting which allows us to target particular sites and/or audiences under an umbrella segment.

Segmentation Targeting paired with other targeting such as Geo Targeting provides great results for advertisers. We’re continually updating our targeting segments, ensuring that new sites are included in the segment.

Retargeting

targeting

Retargeting is a targeting technique used by advertisers who want to target previous website visitors and serve them an advertisement encouraging them to revisit the site and in some cases, complete a purchase or sign up to a newsletter.

Consumers do a great deal of research online before making a purchase and for products with long purchasing cycles retargeting is a strategy to keep your brand or website top of mind with your target audience. Often when a user starts researching a product to buy they will visit a wide range of sites looking for information and prices on the product.

At this time if you drop a cookie with some information on their interest you can target the user again later in the purchasing cycle.

E-Mail Retargeting (Get more from your mailing lists)
Email retargeting is an easy-to-implement retareting solution that lets you serve display ads to anyone who opens an email.

  • Create more opportunities to connect with your email subscribers
  • Expand the reach of your email marketing campaigns
  • Increase email ROI
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